When I talk about content marketing to groups, I can see shoulders start to slump. Writing? Their posture reveals that this was their worst subject at school. They have visions of filling those composition notebooks and using fancy vocabulary words. We had to figure out when to use semi-colons and colons; and how exactly do
By Helen Hogan, CFP Abraham Lincoln once remarked, “If I had six days to chop down a tree, I would spend five sharpening my ax.” This quotation can be related to many things, but it is particularly true when it comes to planning and preparation for daily life, especially in the areas of finance and
By JoAnn Kirby-DeFabio, VP Public Policy NAWBO was founded in 1975 to open doors for women entrepreneurs by transforming public policy and influencing opinion makers. It started with twelve women business owners who met informally in the Washington, D.C. area to share information about federal contracts, access to capital and other issues related to their
By Caryn Starr-Gates There are plenty of tactics you can take to gain more visibility for your business. Paid advertising is the most obvious—trade or consumer journals, newspapers, radio or televisions spots, billboards (you get the idea)—but in today’s tight economy many businesses are cutting back on that route and seeking less expensive or free
NJ Biz – ‘We just roll differently’: How women approach relationship-building in ways that foster conversation, trust
By Martin Daks, September 3, 2018 New Jersey organizations such as Business Women Networking in Charity and Education, Bergen County Professional Women’s Network and Women’s Center for Entrepreneurship Corp. are among the few that focus on connecting women. But is this a good strategy, or are female professionals missing out when they exclude nearly half of the state’s population from their
Stress should be a powerful driving force, not an obstacle. ~Bill Phillips February is heart month – as well as a historically significant month for women in general. On February 27th, 1922, American women were guaranteed the right to vote by the United States Supreme Court. To be able to take full advantage of this
As a business owner, you may be used to having control of what happens day-to-day, however, as the old adage goes, “you can’t control the weather.” As the snow storm “Nemo” hits the Northeast area this weekend, many people wonder if they should take the risk to go to work, or stay home in warmth.
Many people always look forward to the prospects of the New Year – it almost seems like a restart button on life. With that being said, the idea of the New Year’s resolution is popular. Almost everyone makes resolutions: promising to work hard for that beach-ready body they’ve always wanted or to help their communities.
Being a business owner, whether for a small company or a large one can be utterly exhausting. After a while, dealing with clients, meetings, budget plans and more can be stress inducing and you may find yourself lacking sleep. Despite wanting to complete as many tasks as possible in a single day, sometimes it’s better
Not only is it Women’s History Month, but today marks the 2013 International Women’s Day, where we celebrate all of the women in the world, who are intelligent, courageous, and strong. Every year on March 8, women all over the world are honored and empowered to keep moving forward. Though it is a day of