New Member Spotlight: Elisabeth Moore

Elisabeth joined NAWBO-Central & Northern NJ in April and says she is excited about becoming a part of the organization. She has been an independent representative of Touchstone Crystal for four years, which provides her and her family with an additional income stream. For the past 20 years, Elisabeth and her husband have also owned and managed Web Media One, an IT company. They have five children ranging from 20 to 32 years old.

Elisabeth’s diverse background includes pre-med studies, military service, and work for the U.S. Justice Department. From there, she was offered the opportunity to go back to school; she chose a degree in Windows programming and is certified in building Microsoft systems and in programming. In recent years, she’d consulted for Fortune 100 and Fortune 500 financial firms on their data gathering and reporting; she also worked with the City of Philadelphia on a special project to automate the city’s voting system and bring the reporting up to date in real time.

When asked about how she got involved with beautiful jewelry, Elisabeth explained that, “I’d had some medical issues that brought on major expenses several years ago, and with all our children’s school graduations and weddings, I wanted to create another income stream to bring us more financial freedom. Plus, with IT being a predominantly male industry, I wanted to connect with more women and give back to my community.”

She found out about Touchstone Crystal—the entrepreneur side of Swarovski—through a friend who invited her to a party to see what it was all about.

“It was so much fun, and the investment to start out is so small, so it’s a win-win situation,” said Elisabeth. “I love doing home parties and connecting with women from all walks of life; and this has given me the opportunity to do a lot of charity work through give-back events.” These days, she’s doing Zoom parties with video of her favorite pieces and best sellers, and on-camera demos of how to wear the various pieces. She is hoping to host in-person parties again by the summer and looks forward to the return of the street fairs at which she exhibits.

Although Elisabeth lives in Burlington Twp. in Burlington County, she says that more than half of her business comes from North Jersey and Manhattan clients, through corporate events and vendor programs as well as private parties. You can reach her at